Who is Letamedia?

Wes Malychev

Fate must’ve brought you here.

I’m passionate about many things, one of which is helping businesses thrive and find new customers. I spent my entire career (12 years) at Google doing just that, advising some of the largest brands in America, Europe and the Middle East, including the likes of Nike, American Express, Burberry, Emirates Airlines and Noon. But my experience isn’t limited to just the largest companies. I’ve also worked with small businesses, helping them improve their website, compete with the larger players in the advertising landscape and build engaging creative content. I’ve been at the epicenter of the rise of mobile, AI advertising and demand-led budgeting.

Born in Russia, grew up in the US. Lived in London, Tokyo, Moscow and Dubai. Currently based in Abu Dhabi.

Wes

What’s behind a name?

Letatnik Media Advisory, or Letamedia for short, is a made-up word based on the idea of flight. As you’ve seen, business growth should be effortless. It should feel like taking flight. Letat is the word for “flight” in many Slavic languages. The suffix -nik is an agent or a doer of an action. Quite literally, we are your business’ agents of flight. Spend some time on our website, and you’ll see this flying theme in every single detail, from the logo to the fonts used. Spend some time partnering with us and you’ll understand this theme even more, through the lens of your business growth and brand identity.