Creative content.

The right creative assets help you maximise conversions by unlocking valuable inventory. Creative content variety and scale allows you to show up when your competitors are not.

Many of your competitors may be using the same advertising platforms, but they are not even close to unlocking the potential of a holistic creative strategy. In the age of AI advertising, inputs are more important than ever. In order for advertising systems to help you reach the right user, at the right place and at the right time, you need to have the creative assets that are required for this wide variety of placements.

Snapshot of the asset variety needed to maximise your conversion potential

We help you create text, image and video assets that are highly customised to each of your product lines or service categories. We help you understand which creatives work across which stages of the consumer journey, and how creatives can be edited and used across multiple platforms. We are not a creative studio, but we help you achieve variety and scale using your existing assets as a foundation.

Google Ads

Performance Max image and video assets

Horizontal image1.91:1, 1200 × 628
Square image1:1, 1200 × 1200
Vertical image4:5, 960 × 1200
Square logo1:1, 1200 × 1200
Horizontal logo4:1, 1200 × 300
Horizontal video16:9, 10s or more
Square video1:1, 10s or more
Vertical video9:16, 10s or more

TikTok

Ad formats and their specs

TopView9:16, up to 60s
TopView1:1, up to 60s
TopView16:9, up to 60s
Brand takeover5s, JPG or PNG
Branded effect144 × 144 PNG, under 60 KB
Hashtag challenge9:16, 9–15s recommended
Collection720 × 1280, 5–16s
Collection640 × 640, 5–16s
Collection1280 × 720, 5–16s

Meta

Formats, including Advantage+

Single image1:1, 1080 × 1080
Single image4:5, 1080 × 1350
Single image9:16, Stories and Reels
Carousel2 to 10 cards
CollectionHero plus 4-tile grid
Feed video4:5, 15–45s, captions on
Reels and Stories9:16, full screen
Advantage+ Shopping15–25 creatives

Note: At Letamedia we do not use AI for generating new creative content, but we will teach you how to use AI tools to scale your existing creative library by adding more variety of specs, backgrounds and visual details.

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Even in the most practical industries, people are more likely to buy something when the ad they see sparks an emotion.